Functional Area(s): Market Research
Department: Global Consumer Insights is General Mills Marketing Research function. We strongly believe that superior understanding of the consumer is one key way to outperform the competition and deliver differentiated value to our consumers through synthesizing information, communicating key understandings in an effective and compelling way, and by consistently representing the voice of the consumer!
The Global Consumer Insights team gives our customers a voice in the organization. The main pillars of our research team include Consumer Learning and Experimentation, Growth Insights & Analytics, Applied Shopper Insights, and Strategic Divisional Insights. The combination of these areas provides a holistic advantage in today’s complex business environment.
Job Description: As a Global Consumer Insights Associate Intern, you will have an opportunity to work as a full business partner - your role will be to offer consumer-based strategic guidance to a variety of teams and functions.
In addition, the GCI Internship program provides invaluable marketing research experience and exposure to some of the world’s greatest brands. With a focus on your personal and professional development, you’ll have an opportunity to impact real-world marketing decisions.
Researching and developing innovative new products and effective advertising
Identifying product features and benefits to communicate added value to our customers and consumers
Serve as the voice of the consumer to understand and synthesize consumer preferences, trends, and values
Influence key stakeholders, internally and externally, on critical brand and product decisions
MBA or Masters Degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, or Psychology
Throughout your General Mills career, you will have an opportunity to lead and influence strategic direction on some of the world’s most well-known brands. Based on these key responsibilities, we look for the following qualifications in our new Global Consumer Insights Associate hires:
Passion for the growth of General Mills’ brands
Innate curiosity on what drives consumer behavior
Ability to work collaboratively and influence cross-functional teams
Strategic and analytical thinking
Our Brands. Your Legacy.
Great brands start with the people that make them great. One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 global net sales of US$16 billion.
We seek out the best of the best and give them development, support and the chance to lead something big. If you’re ready to fulfill your potential, consider sharing your talents with the outstanding people of General Mills. You will work with legendary brands, nourish people around the world, and start building your own legacy.
Location: Minneapolis, MN, US
Job ID: 51948986